FOR
IMMEDIATE RELEASE
July 27, 2007
MEDIA
CONTACT
Nancy Holt, Marketing Coordinator
813-870-2904 § NHolt@vaxa.com
To
speak with VAXA President Jake Kevorkian,
call: 813-870-2904
VÄXA
INTERNATIONAL WELCOMES
NEW CORPORATE LEADER
The Tampa-based company welcomes Linda Loren as
vice president of marketing
(Tampa,
FL) Växa International, a leading manufacturer
of homeopathic medicine, vitamins and nutritional
supplements, recently announced the addition of a
new corporate-level staff member. Linda Loren, who
has held senior positions in marketing and sales for
leading companies across the United States, joins
Växa as its new vice president of marketing.
"We
are very excited to welcome Linda to Växa International’s
executive team," said Jake Kevorkian, president
and co-founder of Växa International. "She
brings years of marketing insight and business development
expertise to the table. Linda’s seasoned experience
in company positioning and business strategy makes
her uniquely positioned to help push Växa into
the forefront of this industry. She will be an invaluable
asset.”
Loren
brings more than a decade of extensive experience
in vast aspects of the natural products and direct
sales industry, including consumer science, experience
management, branding, health education, product development,
and advertising. Loren has shared her expertise with
top corporations, creating comprehensive marketing
programs that promote growth, increase awareness,
and empower integrative wellness. She joins Växa
after tenure at a leading nutritional direct sales
company. Prior to that, Loren was vice president of
marketing for Living Naturally; worldwide marketing
director for SYKES; global operations coordinator
for Arthur Andersen, and national accounts manager
for MCI Communications. She holds a bachelor’s
of art degree in consumer science from Montclair University,
NJ.
In
her new position, Loren will be responsible for developing
strategic initiatives that will allow Växa to
expand into new markets, innovate more rapidly, and
extend the reach of its products and services. She
will also be responsible for corporate communications,
branding and promotion strategies, public relations,
education, and achieving growth goals that will enable
Växa’s continued expansion and profitability.
"I
am energized by the opportunity to join the Växa
team and expand upon the company’s long-term
strategic growth plan. I especially look forward to
helping deliver a greater understanding and awareness
of Växa to the public,” said Loren.
About
Växa International
Headquartered
in Tampa, FL, Växa International is a leading
manufacturer of homeopathic medicine, vitamins and
nutritional supplements. Since 1987, Växa (the
name is a Swedish word for re-growth or regeneration)
has pioneered natural health solutions that accelerate
self-healing and promote wellness. These physician-formulated
products deliver some of the most powerful homeopathic
medicines available by combining homeopathic principles
with vitamins, minerals, amino acids, and herbal extracts.
This multi-dimensional approach offers a powerful
alternative to simple nutritional supplements or single-action
products currently available in the industry.
Växa’s
products naturally address today’s leading health
challenges, including heart disease, ADD/ADHD, high
blood pressure, high cholesterol, depression, arthritis,
and diabetes. Several of the company’s flagship
products, including Attend for attention difficulties,
TriCardia+ for cardiovascular and full-body detoxification,
and Buffer-pH+ to rebalance body pH, are recognized
throughout the natural health community, and approved
and recommended by leading organizations. The company
distributes its products to natural product retail
stores, independent pharmacies and healthcare practitioners
across the United States and throughout Canada, Barbados,
and the Bahamas.
For
more information about Växa International, call
Nancy Holt, Marketing Coordinator, at 813-870-2904
or visit www.vaxainternational.com.
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