FOR IMMEDIATE RELEASE
March 21, 2008

MEDIA CONTACT
Nancy Holt, Media Coordinator
813-870-2904 § NHolt@vaxa.com

VÄXA INTERNATIONAL INTRODUCES WORLD'S FIRST BUFFERED PH BALANCED PRODUCT LINE

The Tampa-based company also introduces a fresh new look

(Tampa, FL) Växa International, a leading, manufacturer of natural health solutions has reformulated its product line to ensure that every formula is pH balanced and buffered. These physician-formulated products combine homeopathic principles with vitamins, minerals, amino acids, and herbal extracts for a holistic approach that offers a powerful alternative to simple nutritional supplements or single-action products currently available in the industry. To celebrate the reformulation, the company also updated its look and packaging with a fresh new design.

The importance of a pH-balanced system is paramount to maintaining good health, says Dr. Terry Shirvani, Växa’s chief medical officer.

“Leading biochemists have recognized pH, or the acid-alkaline balance, as vital to wellbeing. Our bodies are alkaline by design and acid by function. Maintaining proper alkalinity is essential for life, health, and vitality. Simply put, an imbalance of alkalinity can lead to such chronic diseases as cardiovascular disease, high blood pressure, diabetes, and arthritis.

“This is a major advancement for Växa,” says William H. Harper, chairman and CEO of Växa International. “Ensuring that each Växa product is pH balanced and buffered distinguishes us a leader in the natural products industry. Our goal is to make it clear that maintaining a balanced pH system can enhance wellbeing and promote health.”

In concert with this major change, the company worked with graphic designer Miguel Elsamar, a graduate of Ringling College, to design a fresh new look for the product line.

“The entire product line has been updated,” says Linda Loren, vice president of marketing for Växa, who explains that the company received input from hundreds of consumers and retailers after conducting a year-long survey. “The design reflects consumer demand to be more functional, visually appealing, and eco-friendly. The packaging is now 100-percent recyclable. There’s also a new flip-top cap for easy opening and a window so you can easily see the capsule size and know when you’re running low! “

For more information about Växa International, call Linda Loren, Vice President of Marketing, at 813-870-2904 or visit www.vaxa.com.